مجموعة: PATEK PHILIPPE

Patek Philippe's iconic slogan, launched in 1996 as part of its "Generations" campaign, is: "You never actually own a Patek Philippe, you merely look after it for the next generation". This message emphasizes the brand's enduring quality, investment value, and the emotional bond of passing down a treasured timepiece, positioning them as heirlooms rather than just watches.