مجموعة: A. LANGE & SOHNE

A. Lange & Söhne's main guiding motto is:  "Never stand still". This motto reflects the philosophy of the brand's founder, Walter Lange, who stated: "There's something one should expect not only of a watch but also of oneself: to never stand still". 

An alternate slogan used in some advertising campaigns, particularly in reference to the brand's heritage and innovation, is "State-of-the-Art Tradition"